London Fashion Weekend
This year, I was very lucky to win tickets on Twitter from Browns Labels for Less to attend London Fashion Weekend. The event runs for several days after the mania of LFW at Somerset House and is an opportunity for designers to set up concession stands, brands to run events, and for us mere mortals to get a chance to see what it’s like sitting front row on a catwalk.
You can buy various levels of tickets – from the shopping-only to the Luxe: an access-all-areas pass. As mine was only shopping, I could take my time wandering through the concession stands and exploring.
Some rooms were dedicated to pampering – including the The Bueno Lounge where you could get your nails done AND eat chocolate!
Designers at London Fashion Weekend included Lola Rose, Pringle of Scotland, Sass & Bide, Vintage Fur Company and Linda Farrow, plus many more. You could browse the rails of their latest collections, chat to the designers and retailers, and benefit from some amazing discounts.
I was completely transfixed by the accessories on display – glittering rows of beautiful jewels. Because I’d chosen a Saturday to go it was super-busy and so I didn’t get many pictures, so head over to the website to see more.
I did however, spend a lot of time with Levi’s. They were there with their new Levi’s®Revel™ Curve ID range. If you haven’t heard about the Curve ID range, where have you been!? Levi’s promise to get the perfect fit jeans just for you by taking your measurements and identifying you as a Slight Curve (straight waist and hips), Demi Curve (narrow waist and slightly wider hips) or Bold Curve (really narrow waist and wide hips).
I was measured as between a Demi and a Bold, with a waist of 29 inches (conveniently dead between a size 10 and 12, which is why I always have such an issue with getting good fitting jeans and trousers). But I’m in even more luck – Levi’s offer half-sizes! I was handed a range of jeans in the Revel™ range to try. The range, in Levi’s own words, “features Liquid Shaping Technology fused into the denim to provide hold and comfort, that lifts, shapes and defines a woman’s body.” This Liquid Shaping Technology gives you some incredible shape! I couldn’t believe it when I put them on – I had shapely legs, a curvy bum and smooth hips.
No matter what intentions I had gone with (look but don’t buy) I had to get me a pair. I live in black skinnies, so I ended up choosing a pair of Demi Curve black skinny Low Rise with a pale wash down the front. One advantage to buying at London Fashion Weekend is the big discounts, so it didn’t hurt the bank account as much as it should have done.
I really wish I could remember the name of the girl that helped me – she was amazing! If all the retailers are like her, then get yourself down to a Levi’s store, stat.
I then took a dive through the Maybelline Back Stage area (see my other post!) before sauntering home.
I definitely think that next London Fashion Weekend I will get myself one of the higher level tickets so I can check out the catwalk and some of the other areas, but the shopping was top pickings!