Fashion East Looks To February 2014

Saturday 14 December 2013 by

Barely a breath has been taken since Fashion Month in September, and things are already looking forward to February’s fashion extravaganza.

Fashion East has named its three catwalk champions, and it includes a familiar face.

Ashley Williams, Helen Lawrence and Louise Alsop are all showing during London Fashion Week AW’14 as part of the new line-up from the fashion initiative whose alumni includes the likes of Roksanda Ilincic and Meadham Kirchhoff.

Fashion East judge, the PR expert Mandi Lennard, told Vogue: “It was difficult to be objective, as I couldn’t help but focus on pieces that I wanted to order for myself… But those sparks of excitement, which we particularly felt once the final three were chosen, are typical of Fashion East’s accumulative effect over the years; it’s a feat to recall all the talent they have showcased who now define London Fashion Week as we know it today.”

But you may recognise the Ashley Williams name. Her pop prints have been seen on the likes of Pixie Geldof, and we can expect more beautiful designs this coming February.

Lawrence, a Central Saint Martins graduate, excels in pastel-hued knits, and Alsop’s minimalistic grunge makes me swoon – I want it all!

You can see more from the Fashion East trio on Vogue.

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