Burberry Arrives in Covent Garden
Burberry’s beauty range has been coveted almost as much as their clothes since its inception. In fact, never a month goes by that a magazine or newspaper doesn’t review a Burberry goodie or two. And Burberry has heard the call of the mortals, and decided to give us what we want.
When Chanel opened a pop-up beauty bar in Covent Garden, it had to stay open due to its popularity. Now, right in the heart of the piazza, Burberry is opening a typically techie and luscious store dedicated purely to its beauty and fragrance range.
On top of its perfumes and make-up, the store will also offer up extra accessories, including make-up bags and sunglasses; there will be digital receipts as tills are replaced with iPads and iPhones, and a Runway Made to Order service during London Fashion Week, when customers can buy catwalk beauty looks right from the FROW.
Not only that, but you will have to keep visiting, as new ‘looks’ are revealed in store each month (my poor, poor bank balance). And to top it all off, using a radio-frequency platform to match your skin tone to a colour, you will be able to find the perfect nail colour at their Digital Runway Nail Bar (I’m all over THAT!)
Will you be visiting the Burberry Beauty Box?