Alexa Chung Confirms New Fashion Label

Friday 27 December 2013 by

TV presenter and fashion icon, Alexa Chung, has at last confirmed a launch for her own fashion label.

First announced in 2012, it looks like 2014 is The Year. Of course, this isn’t her first foray in to fashion design – in 2010 she collaborated with Madewell (an American store) and has since also worked with beauty brand Eyeko. She’s even written a book!

Chung’s style has been at the forefront of the fashion pack for years now; demure, understated and at the same time quirky, with clever simple additions to create a unique flair, she is the perfect style icon. Her clever mix of highstreet and designer makes her look an easy one to follow, and the highstreet stores have long incorporated her style in to their collections.

Although nothing has been confirmed in terms of brand signature, we can probably expect everything Alexa Chung likes, and more. If you’re a fan of her style, then you should be waiting with bated breath for this debut collection.

What do you want to see in the new Alexa Chung collection?

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