Victoria Beckham to Open London Store

Saturday 18 January 2014 by

At long last, Victoria Beckham is getting her very own standalone store right in the middle of London. Opening this Autumn, number 36 Dover Street will house all of the celebrity’s collections, including Victoria Beckham, Victoria Victoria Beckham, and her ranges of denim, accessories and eyewear.

Victoria Beckham told Vogue: “I think the time is now because I know my customer… It will be the first time that the people will really be able to see the brand through my eyes.”

She has brought architect Farshid Moussavi on board to design the store’s interior. Moussavi, whose previous projects have included the London Olympic Park, has big plans for the design – including drilling a hole to join all three floors!

I can’t wait to see both what the store will look like and browse the collections. (And pretend I can afford even a fraction of any of it!)

Will you be checking out the new store this Autumn?

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